Pitch Notes

These are the notes I used when presenting my pitch to my teacher;

Why Massive Attack?

I chose Massive Attack as it will create a challenge for me; the band are well known for their outlandish videos and pushing the boundaries of Trip Hop.
A second reason as to why I chose this particular song is because the video for it isn't as well know as say, Teardrop, or the highly recognisable Paradise Circus in its recent debut in the opening title sequence to Luther.
Additionally, I didn't want the video to over power the song, I wanted it to compliment it and amplify certain beats, Massive Attack who appeal to a wide audience, fitted perfectly into this as the audiences crave base-heavy sound.  

Genre:
Trip Hop originated form The Bristolian saga in the ealrey 1990's. Trip hop features several styles and includes various genres, its qualities are similar to ambient music and its drum-based shares characteristics with hip hop. It also contains elements of R&B, dub and house, as well as other electronic music. Trip hop can be highly experimental in nature, therefore in my video I wanted to represent this through the organic movement of the ink.

Audience:
AGE: Young adults,18 -30

DEMOGRAPHIC: C2 - D
PSYCHOGRAPHIC:  Explorer

What will my video entail?:

I got inspiration from artists like Gnarls Barkley and Massive Attack themselves, I wanted to combine the hypnotic atmosphere of the Bristolian saga while keeping to the motifs that Massive Attack demonstrate. In my video I intend to have ink dropped into a tank/cylinder of water, however my camera will be positioned in order to not see the the edges of the tank or any reflection from the water. The ink will free form into various shaped and I will edit them to match the beat of the music. I will also include an pair of lips singing in sync with the lyrics, however this will only happen when lyrics are sung.

Digipak and Advert:

Both the digipak and the advert will follow on from the organic motions of the ink, therefore I will have created a motif within my own rework of Massive Attacks. I will also include the lips on my digipak, additionally, I could make a secondary 'Limited Addition' poster with the lips on, allowing the audience to feel connected to the artist.