Note To Moderator

Dear Moderator, 
         My brief for my A2 Media was to create a Music Video, Digipak and Advertising poster for a music artist of my choice. Massive Attack were my chosen artist and the song was 'Angel', as the artists are so widely known, instead of recreating them in a new format, I wanted to re-master them. Thus I chose to do my music project on Massive Attacks 90's Trip Hop genre, helping this, the recent trends are causing a higher demand for this genre of music - and therefore, in order to supply to an ever demanding audience, I wanted to give the preferred audience of males ageing between late teens to thirties. This new re-mastering of old legends allows nostalgia for die hard fans and widening audiences to younger generations.

I have used labels on my blog to make it easily navigated, allowing you to find wanted information.

Yours Sincerely,

Sarah May Wilkinson, Edgbarrow School.

Candidate Number: 9243

Centre Number: 51111

Final Music Video

Final Digipak

Final Advertising Posters

Final Evaluation

http://sarahmay33.wix.com/evaluation

Ancillary Update

I believe I am now finished with both my Digipak and my first Poster, however I still think some work is needed on my secondary poster;

Digipak 

Poster 1 

Poster 2

Dolby

Sarah, the artist and album are quite postmodern and so I understand you may want to challenge some conventions but I would still have artist name somewhere more visible to promote even if it is a niche audience

Digipak and Ancillary Update

Digipak;

Ancillary 1;

Ancillary 2;

Digipak Update

After receiving feedback that my digipak looks almost like a single and not an album, I have begun some readjustments;

Evaluation Update

http://sarahmay33.wix.com/evaluation

All of my ongoing work with my evaluation can be found on this website -  this is also where the final evaluation will be found.

Feedback

After receiving  feedback from my teacher, stating that, although I do have lots of work and reflective comments. the stylising of my ancillaries makes it looks as though I am creating a single rather than an album. Therefore, from this I need to find a way of making the ancillaries look more like album work, without denying aspects from the video. 

Some ideas I have;
 - Removing the inner centre pane and replacing it with a logo/ institutional practices.
 - Adding lyrics of different songs on the album to the inner right and left panes.
 - Changing the layout of the secondary poster - although both are for the music video, I feel that I could change the secondary poster to a sort of "They're back" type thing. I initially got this idea from the Big Brother adverts that always create an enigma, and thus I could do a similar sort of stylising. 

Evaluation Update

All my evaluation questions will be placed on a website built through Wix.com, I decided to do this as it adds another platform and a more interesting way to post my answers instead of just putting them all on blogger individually.

Questions 1 will be on wix itself, I feel as if this this be the best way to format it. Screens shots and labels will be used to note on aspects of my products.

Question 2 however I will make a website called Padlet in which I will be able to organise the sections of both my music video and ancillaries.

Question 3, as it is quite simplistic it will be created on Prezzi, as this will allow for the moderator to see clearly my step by step process of my answer.

Question 4 will be created on Real Time Board. Due to the question being based on the advantages and disadvantages of the technologies I have used, a mood board style organisation will allow for my answer to be clearer.

This is the website I am currently working on;

http://sarahmay33.wix.com/evaluation

Dolby

Sarah,
Lots of work here and reflective comments. I would look at making the font style for the artist consistent and consider the way you have chosen to do a digipak and poster design that links to a music video single rather than a different yet distinctive styling to brand the artist.

Ancillary Update

After looking through my feedback I decided to totally rework my posters. Firstly I decided to scrap the use of the logo on the original poster and swapped it with a screen grab from my video, however I did keep the massive attack typography and some of the small print from the bottom. Additionally, I mixed the background aspect from the secondary poster with the first, this allowing it to look more professional and the background wasn't just white nor empty. And finally, instead of having the poster vertical I chose to rotate it to horizontal, this not only stopping the image from being disjointed and oddly sized, but also cause the poster to be out of the ordinary, just like Massive Attack themselves.

Overall I do prefer this poster to my original idea and I feel that it matches both the digipak and music video in terms of house style.

Here is my updated poster;

For my second poster I completed started from scratch and total reworked my entire ideas of how I wanted it, the only features I kept was the lips and the fact that this poster would have less text allowing it to obtain an enigma code -  causing the audience to want to know more.

Here is the secondary poster;

Digipak Update

While looking at my digipak and going through my feed back, I have decided to lower the overall contrast so it isn't pure white but darker and greyer, this will also match the music video far better than before. Additionally, I have changed some of the images of the panes in order for the contrasting to match better.

Here are my changes so far;

Feed Back on improvements

Overall the feedback on my improvements was very good however, during the time in which I removed some clips to stop 1:40 looking like a montage I accidentally left a few blank gaps and therefore had black jump cuts. 
Also my teacher said that the record label at the end needed to have a slower reveal and to be on screen for longer.

Here is my improvements;

http://youtu.be/juj4Dh5PT8E

Feedback Improvements Completed

The feedback I got from my first drafting of my music video, my teacher stated that I needed to improve on the following;

1. The lips needed to be brighter and better contrasted as she too felt they were not bold enough.
2. Around 1:40 there was a section that looked too much like a montage and therefore needed work done - additionally I realised that the timing of this section was off and needed to be refined.
3. Add in some form of text at the ending of the video, eg: artist title or the record label.

Since receiving the feedback I have worked on these factors and fixed any problems noted. Here is the result of this;

http://youtu.be/UO75h5Lkfvg

Music Video Update

In final cut pro, at a second attempt to remove the back ground and brighten the lips, I found that Colour Corrector worked best. By reducing the highlights, mid lights, low lights and the magnitude cause the contrast to become brights along with the saturation.

Although I did have trouble with finding this method as well as figuring it out, overall it had a better effect that keying out the background completely.

Here is the full video with the updated lips;

http://youtu.be/FK6baLwtV_U

Ancillary Update

After more consideration I felt that the lips belonged in the CD insert pane, not only do the shape fit into the contouring like I originally wanted, it also adds contrast in a better way then id did on the back pane -  the red is now found in the centre of the pack. Also I played around with the layout of the song titles and additionally made the bar code larger than the industry typography.

Music Video Update

From my feed back I also learned that at 1 minute 40, the footage looked too much like a montage. Therefore I have removed a single 3 second clip - as the jump cuts didn't fit with the flow of the video. I also refined the editing of the speed and reversing to make it match the beat better.

Here is my video;

https://www.youtube.com/watch?v=kfXRaTs-Vzk&feature=youtu.be