Question 1; in what ways does your media product use, develop or challenge forms and conventions of real media products?
- Upon researching real music videos I came to understand the codes and conventions of which they consist of, these can include; Camera shots, Camera movements, Mise-En-Scene, Editing, Lighting, Costumes and Colour. These varying conventions allow for the audience to understand narrative, genre and emotions of the given video. As my music video is concept based, I then instantly reduced my conventions down to a smaller list, therefore I primarily used; Camera shots, Lighting (production values), Editing and colour (post production) to create my music video.
The conventional stereotype for Trip Hop is quite blankly ‘Stoners’, although represented negatively, are generally a friendly minority, peaceful and harmless. Therefore, in order to keep to the Bristolian ideology of a dream world, I wanted to only editing the pace ad colouring of the ink drops as I wanted to keep to the natural ambient flow. Other concept based videos for genres like dance and those similar, all follow a particular style, and as Trip Hop is a combination of all of these, I wanted to indulge the audience with similar codes and conventions as those seen in videos like, Gnarls Barkley 'Crazy' or The XX's 'Angel'. The lighting therefore needed to be as bright as possible in order to fully appreciate the colours used, therefore amplifying the dance iconography. Additionally, this then meant in editing I had clear footage and wouldn't need to re-shoot because lighting was incorrect.
As my video didn't include costumes or a narrative location, I had to create a separate way in which to apply mise-en-scene to my audience. The first way I did this was through colouring then came into the genre of the song, trip hop (a combination of varying genres,). This mass audience, although niche in age range, had varying types and classes of people. As Trip Hop united people all over Britain, the contrasting colours like, white, black and grey that were used in my video, represents the coming of one, like; Punk, Dance etc…
Additionally, I removed actors and any artist performance, (other than the lips) therefore the need for costuming was redundant, which meant I was able to reflect upon the music being the key feature. Although the audience don’t get to see the sexualisation of a full female body, the lips in the video syncing to "you are my angel" and, by directing it at a male audience, (with the additional signifier of red lipstick) creates a sexual theme; you could also suggest that the free forming ink flows represent the curves of a female. Even though the sexualising isn't direct and obvious, I wanted to allow an active audience to see these themes.
- During this research stage I also learned of the conventions of a Digipak, of which follow; Folds, Typography (title, artist, record label, promoters, and info about artist/song/album), imagery, Bar code, Packaging. My Digipak in particular had six folds opposed to the suggested as I wanted to create the album to be a special edition for the audience. The front and back panels are the main ‘promoters’ of the CD and are very much used to draw in the customers, therefore by using the simplistic and stylistic values of the artist, audience members were able to understand who the cd belonged too. The inside of the DigiPak is then used more for information and extra bits to do with the artist/song/album; additionally, the house style of the inside packaging stereotypically is more subtle compared to the outside packaging. It is for this reason the inner right and left panes were used to demonstrate values from the music video, therefore six screen grabs of the ink were placed in each left/right pane. The extra pane, in order to follow the conventions of a Digipak, was used for the lyrics of "Angel" - giving the audience direct information so they don't have to look it up. Finally, you then have the cardboard/paper folds around the plastic case which secures the disc in place; on this particular pane, in order to follow the contouring of the disc holder, I used an image taken during production and edited it to create a circular image. Over lapping this circular image what then Massive Attacks full logo (the only pace on the Digipak where you would actually find the name and logo together). Over all the house style of the Digipak followed that of the music video; black, white and grey.
- Upon researching about Real Advert conventions I found that the poster was split into sections and named from there; main focal point (image), artists name, title, small print (industry information), release date, age certificate/ratings if necessary and finally a tagline. A tagline is use to spark a particular response from the audience, without revealing too much information of the media. As a sort of enigma code, it allows the audience restricted information, causing them to want know more. For example, this can range from song lyrics to magazine quotations, "Most anticipated remake of the year". This then causes the audience to believe that, as other people high up in the music industry find it so remarkable, they too will share the same feelings - in a sense giving the tagline a two-step-flow aspect.
On my Real Advert I included featuring artists, therefore, this in itself will widen the circulation as it brings in a secondary audience. Not only will I gain sales from existing Massive Attack fans, I will also be able to include those of whom are featured on the album. As I did this, it meant I was able to dismiss typography that included the directors/labels name on the poster - although if I did include their name on the poster, connoting the importance of the creation (If the director is well known then this will help to attract the audience). However, as this is a remake a;bum a sort of 'special edition' it means that an established audience already know of whom the label/director is. Thus, by including featured artists, it creates a fresher and more up to date product for and ever demanding audience.
- Upon researching real music videos I came to understand the codes and conventions of which they consist of, these can include; Camera shots, Camera movements, Mise-En-Scene, Editing, Lighting, Costumes and Colour. These varying conventions allow for the audience to understand narrative, genre and emotions of the given video. As my music video is concept based, I then instantly reduced my conventions down to a smaller list, therefore I primarily used; Camera shots, Lighting (production values), Editing and colour (post production) to create my music video.
The conventional stereotype for Trip Hop is quite blankly ‘Stoners’, although represented negatively, are generally a friendly minority, peaceful and harmless. Therefore, in order to keep to the Bristolian ideology of a dream world, I wanted to only editing the pace ad colouring of the ink drops as I wanted to keep to the natural ambient flow. Other concept based videos for genres like dance and those similar, all follow a particular style, and as Trip Hop is a combination of all of these, I wanted to indulge the audience with similar codes and conventions as those seen in videos like, Gnarls Barkley 'Crazy' or The XX's 'Angel'. The lighting therefore needed to be as bright as possible in order to fully appreciate the colours used, therefore amplifying the dance iconography. Additionally, this then meant in editing I had clear footage and wouldn't need to re-shoot because lighting was incorrect.
As my video didn't include costumes or a narrative location, I had to create a separate way in which to apply mise-en-scene to my audience. The first way I did this was through colouring then came into the genre of the song, trip hop (a combination of varying genres,). This mass audience, although niche in age range, had varying types and classes of people. As Trip Hop united people all over Britain, the contrasting colours like, white, black and grey that were used in my video, represents the coming of one, like; Punk, Dance etc…
Additionally, I removed actors and any artist performance, (other than the lips) therefore the need for costuming was redundant, which meant I was able to reflect upon the music being the key feature. Although the audience don’t get to see the sexualisation of a full female body, the lips in the video syncing to "you are my angel" and, by directing it at a male audience, (with the additional signifier of red lipstick) creates a sexual theme; you could also suggest that the free forming ink flows represent the curves of a female. Even though the sexualising isn't direct and obvious, I wanted to allow an active audience to see these themes.
- During this research stage I also learned of the conventions of a Digipak, of which follow; Folds, Typography (title, artist, record label, promoters, and info about artist/song/album), imagery, Bar code, Packaging. My Digipak in particular had six folds opposed to the suggested as I wanted to create the album to be a special edition for the audience. The front and back panels are the main ‘promoters’ of the CD and are very much used to draw in the customers, therefore by using the simplistic and stylistic values of the artist, audience members were able to understand who the cd belonged too. The inside of the DigiPak is then used more for information and extra bits to do with the artist/song/album; additionally, the house style of the inside packaging stereotypically is more subtle compared to the outside packaging. It is for this reason the inner right and left panes were used to demonstrate values from the music video, therefore six screen grabs of the ink were placed in each left/right pane. The extra pane, in order to follow the conventions of a Digipak, was used for the lyrics of "Angel" - giving the audience direct information so they don't have to look it up. Finally, you then have the cardboard/paper folds around the plastic case which secures the disc in place; on this particular pane, in order to follow the contouring of the disc holder, I used an image taken during production and edited it to create a circular image. Over lapping this circular image what then Massive Attacks full logo (the only pace on the Digipak where you would actually find the name and logo together). Over all the house style of the Digipak followed that of the music video; black, white and grey.
- Upon researching about Real Advert conventions I found that the poster was split into sections and named from there; main focal point (image), artists name, title, small print (industry information), release date, age certificate/ratings if necessary and finally a tagline. A tagline is use to spark a particular response from the audience, without revealing too much information of the media. As a sort of enigma code, it allows the audience restricted information, causing them to want know more. For example, this can range from song lyrics to magazine quotations, "Most anticipated remake of the year". This then causes the audience to believe that, as other people high up in the music industry find it so remarkable, they too will share the same feelings - in a sense giving the tagline a two-step-flow aspect.
On my Real Advert I included featuring artists, therefore, this in itself will widen the circulation as it brings in a secondary audience. Not only will I gain sales from existing Massive Attack fans, I will also be able to include those of whom are featured on the album. As I did this, it meant I was able to dismiss typography that included the directors/labels name on the poster - although if I did include their name on the poster, connoting the importance of the creation (If the director is well known then this will help to attract the audience). However, as this is a remake a;bum a sort of 'special edition' it means that an established audience already know of whom the label/director is. Thus, by including featured artists, it creates a fresher and more up to date product for and ever demanding audience.
Some reflective comments here and you overlap with the audience question so you could always combine these two questions in the final draft. Consider what form would be best to present this. Be sure to use the terms mass and niche audience correctly and I'm not sure about the term 'stoners'! Talk about why codes and conventions are important and in what ways you challenged them and why.
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