When creating my ancillary tasks I wanted to create a link between them and my music video this house style and brand identity then would remove any continuity errors and confusion on behalf of the audience. If the audience themselves, do not see a link between the varying products, then they would not understand that they are all to do with the artist; additionally, in industry terms, the company could lose out on earning their highest potential.
The particular house style I followed was coloured; black, white and grey. The reason I did this was to match the colouring with the genre of Massive Attack; like I have said before Trip Hop is a combination of varying genres and artists. Therefore, in order to communicate this to the mass audience themselves, the contrasting colours of white, black and grey that were used in my video - represents the coming of one, like; Punk, Dance etc… Following this, the imagery of the ink from my music video is seen throughout my ancillaries, in order for the audience to make that connection and understanding that all pieces of media belong to the same artists.
During the creation of my ancillaries, I chose to follow a simplistic yet stylistic approach. This meant that my black, white and grey colouring would be the focal point of my products - although the ink and the lips would be what the audience would be looking at, if it wasn't for he colouring it wouldn't be as attractive and enticing. Thus, by transforming the footage into black and white, it meant that the video would become more dream like and hazy, linking back to the Bristolian saga from where Massive Attack originated. Additionally, as it contains aspects from the original Massive Attack days, die hard fans will see the nostalgic side to the Digipak and advert, and will want to go out and buy the products no matter what.
Look at styling more such as font type and any codes that are used across all three products. Link more to promotion and advertising to audiences. The digipak and advert pick up on a lot of iconography from the video but don't forget that the music video is a single taken from the album so comment on why you chose to use so much imagery from the video alone.
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