What have you learned from your audience feedback?
Audience feedback is key when creating any product, therefore when making my video and ancillaries, for them to be the best they can, I wanted the audience to be as involved as possible.
My first questionnaire that I sent out was based on my original idea and what the audience thought of my; song, video idea and colouring. From this I learnt that my idea of remastered Massive Attack was liked, and that some members would actually love for this to happen in real life. They also noted that, although the idea of ink was different, it was very interesting, thus they were more intrigued by the video. The initial worry of the video being described as "different" made me think that it would be overly confused and hard to follow, especially when it came to the colouring. The house style of the video was key as it was the medium in which a meaning would be conveyed. Therefore, in order to get as much information from the audience I allowed them to vote for the most appropriate colours, as it meant that the meaning would be clearer to members of the audience.
As soon as I realised that my choice of a concept based video may confuse the audience, I then needed their feedback and comments on my progress of work, aiming for it to be as clear and interesting to the audience as they said in my original questionnaire.
One comment when editing my music video was that the lips were not as prominent as described in my written work, and needed to be bolder and possibly more contrasted. From this I then went onto experiment with colouring. I found that due to the ink overlay, the lips couldn't be fully bright and block red, over wise the ink will be unseen. After a few attempts I came to the conclusion that my lips wont be as pillar box red as I had hoped, however the darker tone I created adds more to the dark and sexualised nature of the piece.
This does talk about what changes you made based on audience feedback but consider the use of focus groups and how audience feedback is crucial throughout the project, not just at the first stage. Pick up some ideas from qu1
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